ikea emailers

KEA, a global furniture retailer, utilizes email marketing to connect with customers. However, their existing emailers faced challenges in engagement and conversion.

I played a key role in the UX/UI redesign of IKEA emailers, focusing on creating personalized email content based on user purchase history and browsing behavior, designing visually compelling email layouts for showcasing products to drive click-through rates.

solution

The solution involved a comprehensive redesign of the IKEA emailer UX/UI:

Personalized Subject Lines & Content: Personalized subject lines and email content based on purchase history, browsing behavior, or loyalty program status.
Data-Driven Product Recommendations: Emails showcase curated furniture and homeware selections relevant to each user's past interactions with IKEA.
Mobile-Responsive Design: Responsive email design ensures a seamless user experience across desktops, tablets, and smartphones.

Conclusion

The IKEA emailer redesign exemplifies the power of UX/UI design in email marketing. By focusing on user needs and implementing personalized content, engaging visuals, and interactive elements, we created emailers that drive customer engagement, website traffic, and ultimately, sales for IKEA.

ikea emailers

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