MAsdar city

Masdar City, a pioneering development committed to sustainable urban living, required a website redesign to effectively showcase its innovative vision and attract a global audience.

I played a key role in the UX/UI design of the Masdar City website, focusing on crafting user journeys that highlight Masdar's unique sustainability initiatives to showcase eco-friendly features and developing a visually compelling UI that reflects the city's futuristic vision

Category

UX/UI Design

CLIENT

Masdar

year

2023

Design Reasearch and exploration

Understanding user needs and perceptions of Masdar City was crucial. Our research employed various methods:

Problems and Challenges

The research identified key challenges in user experience:

Ideation

Based on the research findings, we brainstormed solutions to create a user-centric and informative website:

solution

The solution involved a comprehensive redesign of the Masdar City website's UX/UI:

Conclusion

The Masdar City website redesign exemplifies the power of UX/UI design in communicating a groundbreaking vision. By focusing on user needs and leveraging innovative design elements, we created a website that effectively captures the essence of Masdar City and inspires users to explore a future built on sustainability.

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