The Line

NEOM, a revolutionary urban development project in Saudi Arabia, envisions The LINE - a linear city built with sustainability and cutting-edge technology at its core.

I contributed to the UX/UI design of The LINE website, focusing on showcasing the unique lifestyle of The LINE, designing interactive elements to highlight sustainable features, and creating a visually captivating UI that reflects the futuristic vision of the project.

Category

UX/UI Design

CLIENT

Neom

year

2023

Design Reasearch and exploration

Understanding the target audience and their expectations of The LINE was crucial.  Our research incorporated researching current trends in user experience, user interface design, and user behavior to inform our design approach.

ideation

Based on the research findings, we brainstormed solutions to effectively showcase The LINE's revolutionary nature:

solution

The solution involved a comprehensive redesign of The LINE website's UX/UI:

Conclusion

The LINE website exemplifies the potential of UX/UI design to communicate a groundbreaking vision. Focusing on user experience and leveraging design best practices, we created a digital platform that effectively captures the imagination and inspires exploration of this revolutionary urban development.

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