Design Reasearch and exploration
Understanding customer behavior and motivations was crucial. Our research employed analyzing apps of other brands with gamification elements to identify best practices and potential features.
During the World Cup, Starbucks launched a limited-edition collection of collectible cups. To enhance customer engagement and brand loyalty, we developed a mobile app.
I played a key role in the UX/UI design of this app, focusing on creating engaging user journeys for cup collection, crafting intuitive interfaces for implementing gamification elements to boost user engagement.
Understanding customer behavior and motivations was crucial. Our research employed analyzing apps of other brands with gamification elements to identify best practices and potential features.
The research identified key considerations for the app:
Based on the research, we brainstormed solutions to create a fun and engaging app:
The solution involved a user-friendly and engaging mobile app:
The Starbucks World Cup app exemplifies the effective use of UX/UI design to create a gamified experience. The app fostered customer engagement with the cup collection and the Starbucks brand, exceeding expectations and demonstrating the power of mobile technology to connect with customers in a fun and interactive way.
